Country: Sweden

Jacob and Victor Eriksson, Co-Founders of the Sweden-born playtech startup Boxbollen, talk about how launching their business in Sweden helped to inform Boxbollen's wildly successful global influencer marketing strategy.

There are a few particular factors - both societal and commercial - that make Sweden in particular a good bet for the source of the next e-commerce unicorn. 

An insider perspective on what it’s like to run a startup company in Sweden during the pandemic, and what support is provided for startups at this time.

Five tips, rooted in Swedish-style team setups, which are certain to have a positive impact on your staff during this difficult time.